Window & Door Industry Misconceptions Revealed

Don’t let window & door myths cloud your judgement! Discover the truth about cost, longevity, maintenance, sound & thermal insulation.

In the field of construction and home improvement, few decisions carry the weight and importance quite like those concerning windows and doors. These features not only dictate the look of a property but also play a crucial role in its comfort, energy efficiency, and overall longevity. However, amidst the many options available in the market, several misconceptions have clouded the judgments of consumers, particularly regarding materials like timber, plastic (uPVC), and aluminium. Let’s debunk some of these myths and shed light on the realities of the window and door industry.

Timber windows and doors are far more expensive

One of the most prevalent misconceptions surrounding windows and doors is the assumption that timber options are significantly expensive compared to their plastic or aluminium counterparts. While it’s true that basic uPVC and aluminium frames may seem more affordable upfront, it’s essential to consider the broader spectrum of quality and customisation available.

Factors such as a timber-look finish for uPVC or ultra-slim profiles for aluminium can significantly elevate the price point, making them comparable to or even exceeding the cost of timber. Additionally, the longevity and aesthetic appeal of timber often justifies the initial investment, as high-quality, fully pre-finished, and glazed timber windows and doors can outlast their uPVC equivalents and offer a more timeless aesthetic.

We have previously written extensively about the cost-effectiveness of timber vs other materials - for more information, click on the resources available to learn more about why timber should be your go-to choice.

The Cost Effectiveness of Timber vs Other Materials.

uPVC vs Timber Windows: Which One To Choose?

Should I Use Timber Doors & Windows On a Multi Plot Development?

Timber doesn’t last as long as uPVC or aluminium

Advancements in manufacturing techniques have resulted in engineered timber products that offer exceptional durability and longevity. Fully pre-finished and glazed timber windows and doors, crafted from slow-grown redwood, boast impressive warranties and can outlast uPVC frames, which may become brittle over time.

To put it into perspective, here’s the lifespan of timber vs other materials.

uPVC - 10 to 35 years.

Aluminium - 20 to 25 years.

Timber - 60 to 80 years.

Moreover, timber’s natural properties make it resistant to issues like warping and degradation, ensuring that it maintains its structural integrity even after years of use. In contrast, plastic frames may suffer from fixings becoming loose or deteriorating due to prolonged exposure to the elements.

How Long Do Timber Windows Last?

Windows and doors made from timber require more maintenance

All windows and doors require regular maintenance to ensure optimal performance and longevity, regardless of the material. While there’s a misconception that timber frames demand more upkeep, the reality is that maintenance routines are similar across all substrates during the initial years of use.

Routine tasks such as lubricating hinges, cleaning frames and glass, and making seasonal adjustments are necessary to keep windows and doors in top condition, irrespective of the material chosen. With proper care and attention, timber windows can remain pristine and functional for decades, offering a timeless charm that enhances the property’s appeal.

Do I Have To Maintain Timber Windows?

How Often Should Timber Windows Be Painted?

How does the sound insulation of timber compare to other materials?

When it comes to sound insulation, timber windows, particularly those crafted from softwood, outperform their man-made counterparts by a significant margin. This makes them the ideal choice for homeowners looking to minimise external noise, whether it’s from a bustling street or noisy neighbours.

Paired with acoustic glass, timber frames create an effective barrier against sound transmission, ensuring a quieter and more peaceful indoor environment. This superior sound insulation capability adds to the overall comfort and liveability of a property, enhancing its value and appeal.

Thermal insulation properties for windows and doors

Another prevalent misconception revolves around the thermal performance of different window and door materials. While uPVC and aluminium frames may boast of thermal breaks, timber, especially softwood, offers unparalleled natural insulation properties.

Softwood acts as an excellent insulator, minimising heat loss and reducing the likelihood of cold bridging, which can lead to condensation and mould growth. Unlike hollow uPVC and aluminium frames, timber frames help maintain consistent indoor temperatures, promoting energy efficiency and comfort throughout the year.


In conclusion, the window and door industry is rife with misconceptions that often obscure the benefits and advantages of different materials. By dispelling these myths and understanding the realities of timber, plastic, and aluminium, you can make informed decisions that align with your priorities and long-term goals. 

From cost-effectiveness and longevity to sound and thermal insulation, timber emerges as a versatile and sustainable choice that delivers on both performance and aesthetics, making it an invaluable asset for any property. As a leading manufacturer and supplier of timber windows and doors, we have consistently shown our dedication to producing high-quality windows and doors that are aligned with users' needs and are affordable!

Contact our expert and friendly team to discuss your timber needs, or request a brochure to view more information on our product range and services.